PANJAITAN, Supri; NASUTION, Amrin Mulia Utama; SABRINA, Hesti. Pengaruh Digital Marketing dan Viral Marketing terhadap Keputusan Pembelian Facial Wash Kahf di Tokopedia (Studi Kasus pada Mahasiswa Prodi Teknik Mesin Politeknik Negeri Medan). RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 2340–2346, 2026. DOI: 10.31004/riggs.v5i1.6505. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/6505. Acesso em: 14 nov. 2026.