IRWANTO, Denia; ANWAR, Anwar; ABADI, Rahmat Riwayat; MUSA, Muhammad Ichwan; RIU , Isma Azis. Pengaruh Content Marketing dan Live Streaming TikTok Shop terhadap Minat Beli Konsumen (Studi pada Mahasiswa Aktif Manajemen Universitas Negeri Makassar). RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 2169–2176, 2026. DOI: 10.31004/riggs.v5i1.6403. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/6403. Acesso em: 26 jul. 2026.