SITANGGANG, P.; KARAMANG, E.; MUTTAQIN, R. Pengaruh Brand Image, Kualitas Produk dan Electronic Word of Mouth (EWom) terhadap Keputusan Pembelian pada Produk MS Glow (Survey Terhadap Generasi Z di Kota Bandung). RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 4, p. 15018–15027, 2026. DOI: 10.31004/riggs.v4i4.6070. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/6070. Acesso em: 31 jan. 2026.