RAHMAWATI, Lira; SURYANINGPRANG, Andre; SAPUTRO, Arie Hendra; ISMAIL, Gurawan Dayona. Pengaruh Live Streaming, Influencer Marketing dan Electronic Word Of Mouth (E-WOM) Terhadap Keputusan Pembelian Produk Fashion di TikTok Shop Pada Kalangan Generasi Z. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 4, p. 10760–10767, 2026. DOI: 10.31004/riggs.v4i4.5297. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/5297. Acesso em: 6 nov. 2026.