PUTRA, H. D.; ASWANDI, A.; GUNAWAN, M. I. Brand Betrayal or Market Shift? Disentangling Boycott Motivations from Other Causes of Declining Sales. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 375–379, 2025. DOI: 10.31004/riggs.v4i2.513. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/513. Acesso em: 19 may. 2025.