KHAIRI, Athallah; NURYADIN, Asep; PURWAAMIJAYA, Btari Mariska. Pengaruh SMMA Instagram @BataIndonesia terhadap Purchase Intention melalui Consumer Brand Engagement. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 11935–11942, 2026. DOI: 10.31004/riggs.v5i1.4893. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/4893. Acesso em: 10 nov. 2026.