PUTRI, Salma Nur Indah; CAHYANI, Septian Artikasari Dwi Indah; AMELIA , Floren Rossa; FATIMAH, Syaidatul; WIBISONO, Muhammad Gunawan. The Influence Of Competitive Pricing And Flavor Variants On The Purchase Decision Of Sambal Spicy In The Milenial Generation And Gen Z In Surabaya. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 4, p. 7063–7068, 2025. DOI: 10.31004/riggs.v4i4.4792. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/4792. Acesso em: 28 jul. 2026.