PUTRI, S. N. I.; CAHYANI, S. A. D. I.; AMELIA , F. R.; FATIMAH, S.; WIBISONO, M. G. The Influence Of Competitive Pricing And Flavor Variants On The Purchase Decision Of Sambal Spicy In The Milenial Generation And Gen Z In Surabaya. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 4, p. 7063–7068, 2025. DOI: 10.31004/riggs.v4i4.4792. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/4792. Acesso em: 31 jan. 2026.