KARIMAH, K.; JAYA, R. C. Faktor-Faktor Dari Brand Identity dan Variasi Produk Yang Mempengaruhi Minat Beli Parfum Gelluna. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 4, p. 7950–7958, 2026. DOI: 10.31004/riggs.v4i4.4714. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/4714. Acesso em: 1 feb. 2026.