SANJAYA, I Kadek Ageng; PARASARI, Nyoman Sri Manik. Transformasi Digital dan Sustainable Marketing: Strategi Adaptasi UMKM Pantai Legian Hadapi Persaingan. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 19791–19800, 2026. DOI: 10.31004/riggs.v5i2.4691. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/4691. Acesso em: 3 sep. 2026.