MULYASARI, W.; OESMAN, I. F. Pengaruh Harga Terhadap Brand Switching Melalui Brand Ambassador Pada Produk Joyday. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 4, p. 6347–6354, 2025. DOI: 10.31004/riggs.v4i4.4490. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/4490. Acesso em: 1 feb. 2026.