PUTRI, Elvaretta Livia; PAMBUDI, Bambang Setiyo. Pengaruh Brand Loyality terhadap Purchase Decision dengan Positioning sebagai Variabel Intervening di Kalangan Mahasiswa (Studi pada Produk Indomie). RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 4, p. 3113–3124, 2025. DOI: 10.31004/riggs.v4i4.4066. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/4066. Acesso em: 9 nov. 2026.