PUTRI, V. A. V.; PUSPITANINGRUM, D. Pengaruh Strategi Pemasaran Terhadap Keputusan Pembelian Kosmetik di Kalangan Generasi Z. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 4, p. 2329–2340, 2025. DOI: 10.31004/riggs.v4i4.3782. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/3782. Acesso em: 31 jan. 2026.