RAZZAQ, A. Y.; RABIAH, A. S. Empowering Digital Innovation: The Impact Of Social Media Marketing on Brand Equity Mediated By Consumer Brand Engagement in The Local Perfume Sector Among Gen Z in Jakarta. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 3, p. 8461–8471, 2025. DOI: 10.31004/riggs.v4i3.3195. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/3195. Acesso em: 31 mar. 2026.