ANTIKA, Wayan Rindi; ANWAR, Anwar; ASWAR, Nurul fadilah; MUSA, Chalid imran; ABADI, Rahmat Riwayat. Peran Keunggulan Komparatif Dalam Memediasi Pengaruh Positioning Terhadap Keputusan Pembelian Produk Smartphone Merek Oppo Di Kota Makassar. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 3, p. 5017–5028, 2025. DOI: 10.31004/riggs.v4i3.2726. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/2726. Acesso em: 17 jul. 2026.