AISYAH, S.; HENDAR , H. Penguatan Brand Image dan Faktornya Meningkatkan Purchase Intention Calon Mahasiswa Polimedia Medan. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 3, p. 3394–3403, 2025. DOI: 10.31004/riggs.v4i3.2483. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/2483. Acesso em: 31 jan. 2026.