SAPUTRA, Eko; NURSANTI, Aida; SIREGAR, Prima Andreas; NOVIASARI, Henni. Is Brand Image Overrated? A Case Study of New Balance Consumer Behavior in Pekanbaru, Indonesia. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 3, p. 2291–2297, 2025. DOI: 10.31004/riggs.v4i3.2273. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/2273. Acesso em: 29 sep. 2026.