NASUTION, M. R. F.; GINTING, T. R. Strategi 4P dalam Menaklukkan Hati Konsumen : Studi pada Produk UMKM Herbal. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 3, p. 177–189, 2025. DOI: 10.31004/riggs.v4i3.2000. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/2000. Acesso em: 26 may. 2026.