PUTRI, F. M.; SALQAURA, S. A.; LUBIS, A. Pengaruh Viralitas Meme Marketing, Brand Image, dan Brand Personality terhadap Brand Engagement dan Loyalitas Konsumen. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 7435–7444, 2025. DOI: 10.31004/riggs.v4i2.1884. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1884. Acesso em: 31 jan. 2026.