TOYIB , J. S. Perilaku Konsumen Dalam Pemasaran Online Dan Offline. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 6664–6671, 2025. DOI: 10.31004/riggs.v4i2.1701. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1701. Acesso em: 9 may. 2026.