YUSUF, B. A.; ARMIATI, R.; SUNARNO, S. Influence of Brand Ambassador Against Purchase Interest with Event Marketing as Intervening Variable. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 6036–6042, 2025. DOI: 10.31004/riggs.v4i2.1526. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1526. Acesso em: 26 apr. 2026.