NUGROHO, Novan Muji; TANDIRERUNG, Upa Randan; OKTOVIANO, Marinco; SUNDARI, Sri; PAKPAHAN, Marisi. Penerapan Strategi Branding pada UMKM Lokal sebagai Upaya Meningkatkan Nilai Tambah Produk. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 5364–5367, 2025. DOI: 10.31004/riggs.v4i2.1429. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1429. Acesso em: 21 jul. 2026.