VUTRI, Devia Adelia; ASMADI, Iwan. Pengaruh Diskon dan Word of Mouth terhadap Keputusan Pembelian di Tiktok Shop pada Mahasiswa Universitas Bina Sarana Informatika Cengkareng. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 27655–27664, 2026. DOI: 10.31004/riggs.v5i2.13732. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/13732. Acesso em: 6 nov. 2026.