ANISA, A. F.; NOVANDRI, W.; PRADISTI, L. Pengaruh Sosial Presence dan Scarcity terhadap Impulsive Buying pada TikTok Live: Peran Mediasi Arousal. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 1, p. 5437–5443, 2026. DOI: 10.31004/riggs.v5i1.1244. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1244. Acesso em: 23 apr. 2026.