PRANATA, H. J.; SARAGIH , D. R. U. Pengaruh Kualitas Produk, Citra Merek dan Sosial Media Marketing Terhadap Keputusan Pembelian Di Krispy Kreme. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 4162–4171, 2025. DOI: 10.31004/riggs.v4i2.1190. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1190. Acesso em: 1 feb. 2026.