NURAJIJAH, Ai Deti; RAHAYU, Isyana. Pengaruh Inovasi Produk Terhadap Brand Engagement Dengan Virtual Try On Sebagai Variabel Moderasi Wardah (Studi Kasus Mahasiswa Di Kabupaten Tasikmalaya). RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 22294–22301, 2026. DOI: 10.31004/riggs.v5i2.11483. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/11483. Acesso em: 26 aug. 2026.