SIMANUNGKALIT, J. M. R.; MARBUN, S. N.; PURBA, J. H. Pengaruh People, Process, Physical Evidence, dan Brand Awareness Terhadap Keputusan Pembelian Sepeda Motor Honda Beat . RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 3921–3928, 2025. DOI: 10.31004/riggs.v4i2.1137. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1137. Acesso em: 1 feb. 2026.