KHAIRUNISA, Khairunisa; MUTAMASSIKIN, Mutamassikin; BANGSA, Mhd. Theo Ari. Analisis Kesiapan Dan Penerimaan UMKM Kota Jambi Terhadap Perkembangan Social Commerce Dengan Technology Readiness And Acceptance Model (TRAM). RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 3787–3797, 2025. DOI: 10.31004/riggs.v4i2.1112. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1112. Acesso em: 20 aug. 2026.