BALQIS, Ratu; SIHOMBING, Dionisius. Pengaruh Promosi Digital dan Brand Awareness terhadap Keputusan Pembelian Produk Teh Tobasari PT Perkebunan Nusantara IV Regional II Studi Kasus pada Mahasiswa Prodi Manajemen Stambuk 2022-2025 Fakultas Ekonomi Universitas Negeri Medan. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 12577–12583, 2026. DOI: 10.31004/riggs.v5i2.10916. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/10916. Acesso em: 8 oct. 2026.