CANDRA, C. The Influence of Digital Marketing Strategy and Risk Perception on Generation Z’s Online Purchasing Behavior: Pengaruh Strategi Pemasaran Digital dan Persepsi Risiko terhadap Perilaku Pembelian Online Generasi Z. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 4549–4555, 2025. DOI: 10.31004/riggs.v4i2.1056. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1056. Acesso em: 1 feb. 2026.