LUBIS, Febby Yohana; MARBUN, Patar; ROYANI, Ida; SIREGAR, Muhammad Yamin. Pengaruh Brand Awareness dan Brand Image terhadap Keputusan Pembelian Tas Merek Charles and Keith pada Konsumen di Kecamatan Medan Johor. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 4, n. 2, p. 3505–3512, 2025. DOI: 10.31004/riggs.v4i2.1048. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/1048. Acesso em: 10 oct. 2026.