DWIARTA, I Made Bagus; RINJANI, Ken Yeye Titis; RAMADHAN, Ida Ilham; DEWANGGA, Hanis Prabu; WAHYUNI, Feby; AKBAR, Muhammad Aji Dzikrulloh. Pengaruh Promosi Tiktok dan Electronic-Word Of Mouth (E-Wom) terhadap Impulsive Buying Generasi Z pada Point Coffee Wilayah Surabaya dengan In-Trust Influencer sebagai Variabel Moderasi. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 12002–12011, 2026. DOI: 10.31004/riggs.v5i2.10293. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/10293. Acesso em: 28 aug. 2026.