MISSA, Seli Marselina; RIWU, Yonas F.; SINURAT, Donal A. J.; DHAE, Yosefina K.I.D.D. Pengaruh Komunikasi Pemasaran terhadap Brand Recall dan Brand Equity pada Beta Shop Kupang. RIGGS: Journal of Artificial Intelligence and Digital Business, [S. l.], v. 5, n. 2, p. 9650–9657, 2026. DOI: 10.31004/riggs.v5i2.10135. Disponível em: https://journal.ilmudata.co.id/index.php/RIGGS/article/view/10135. Acesso em: 21 jun. 2026.