Sarumaha, D. E., Tobing, F., Darmansyah , M. R., & Royani , I. (2025). Pengaruh Celebrity Endorser dan Brand Image Terhadap Keputusan Pembelian Produk Nivea Bodylotion. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(2), 2840–2846. https://doi.org/10.31004/riggs.v4i2.867