Prabowo, A., & Mahlia, M. (2026). Analisis Experiental Marketing, Word of Mouth, dan Online Customer Review terhadap Keputusan Pembelian pada PT. Alfa Scorpii. RIGGS: Journal of Artificial Intelligence and Digital Business, 5(1), 14596–14606. https://doi.org/10.31004/riggs.v5i1.8083