Brasilia, A., Kusmayati, N. K., & Suwangsih, I. (2025). Pengaruh Persepsi Nilai dan Karakter Merek Terhadap Ekspresi Diri Konsumen. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(2), 885–891. https://doi.org/10.31004/riggs.v4i2.582