Ariyanti, D., & Hendratmoko, C. (2025). Pengaruh Brand Image, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Handphone Iphone Pada Kalangan Generasi Z. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(4), 4613–4622. https://doi.org/10.31004/riggs.v4i4.4382