Bharata, A., Prihandoko, D., & Ramadhani, R. (2025). The Role of Purchase Intention, Content Quality with Artificial Intelligence (AI) and Brand Awereness in Increasing Tokopedia’s Market Share. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(4), 2917–2924. https://doi.org/10.31004/riggs.v4i4.3876