Laila, N. C., Romdhoni, A. F., Arofic, F. C., Ramadhani, T. A., & Saputra, R. (2026). Analisis Perbandingan Pemasaran Online dan Pemasaran Offline terhadap Minat Beli Konsumen di Kecamatan Pamulang Menggunakan Model AIDA (Attention, Interest, Desire, Action). RIGGS: Journal of Artificial Intelligence and Digital Business, 5(2), 12852–12861. https://doi.org/10.31004/riggs.v5i2.11141