Sulianti, R., Salim, A. and Nurinaya, N. 2026. Analisis Wom Dan E-Wom Terhadap Keputusan Pembelian Skincare Pada Platform Tiktok Shop. RIGGS: Journal of Artificial Intelligence and Digital Business. 5, 2 (May 2026), 1127–1135. DOI:https://doi.org/10.31004/riggs.v5i2.8502.