Rimiyati, H. and Hilmawan, R.A.H. 2026. Content Characteristics and Customer Engagement: Their Impact on Brand Love, Self-Brand Connection, and Customer Brand Identification. RIGGS: Journal of Artificial Intelligence and Digital Business. 5, 1 (Mar. 2026), 9421–9429. DOI:https://doi.org/10.31004/riggs.v5i1.7336.