Amanda, I. and Trimarjono, A. 2026. Pengaruh Strategi FoMO Marketing, Celebrity Endoser dan Brand Trust terhadap Perilaku Impulsive Buying pada Konsumen Generasi Z Pengguna Tiktok Shop di Surabaya . RIGGS: Journal of Artificial Intelligence and Digital Business. 4, 4 (Jan. 2026), 8914–8924. DOI:https://doi.org/10.31004/riggs.v4i4.5233.