Hartanto, R.B., Adilla, F. and Setiawan, Z. 2025. Loyalty Programs and Customer Retention in the Hospitality Sector: A Study at Rumah Jawa Syariah Guest House. RIGGS: Journal of Artificial Intelligence and Digital Business. 4, 4 (Dec. 2025), 5711–5720. DOI:https://doi.org/10.31004/riggs.v4i4.4475.