Laksmono, R., Zulfikri, A. and Priyana, Y. 2025. The Use of Artificial Intelligence to Improve Digital Marketing Strategies for MSMEs in Indonesia. RIGGS: Journal of Artificial Intelligence and Digital Business. 4, 4 (Nov. 2025), 371–378. DOI:https://doi.org/10.31004/riggs.v4i4.3256.