[1]
Putri, F.M., Salqaura, S.A. and Lubis, A. 2025. Pengaruh Viralitas Meme Marketing, Brand Image, dan Brand Personality terhadap Brand Engagement dan Loyalitas Konsumen. RIGGS: Journal of Artificial Intelligence and Digital Business. 4, 2 (Jul. 2025), 7435–7444. DOI:https://doi.org/10.31004/riggs.v4i2.1884.