Wulandari, S.S. and Utarsih, H. 2026. Pengaruh Brand Image terhadap Loyalitas Konsumen Melalui Customer Satisfaction Pada Pengguna Smartphone OPPO di Kota Bandung. RIGGS: Journal of Artificial Intelligence and Digital Business. 5, 2 (Jul. 2026), 26853–26861. DOI:https://doi.org/10.31004/riggs.v5i2.13233.