[1]
Pranata, H.J. and Saragih , D.R.U. 2025. Pengaruh Kualitas Produk, Citra Merek dan Sosial Media Marketing Terhadap Keputusan Pembelian Di Krispy Kreme. RIGGS: Journal of Artificial Intelligence and Digital Business. 4, 2 (Jun. 2025), 4162–4171. DOI:https://doi.org/10.31004/riggs.v4i2.1190.