Muliansyah, D. and Nurhidayah, R. 2024. From chatbots to conversational commerce: The role of AI in shaping consumer purchase decisions. RIGGS: Journal of Artificial Intelligence and Digital Business. 3, 2 (Jul. 2024), 14–22. DOI:https://doi.org/10.31004/riggs.v3i2.1068.