Alfandi, S., Manafe, L.A. and Andriana, R. 2025. Banking in the Digital Era: How Social Media is Reshaping Marketing Strategies in the Financial Sector. RIGGS: Journal of Artificial Intelligence and Digital Business. 4, 2 (Jun. 2025), 3553–3560. DOI:https://doi.org/10.31004/riggs.v4i2.1063.